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Landing Page Design: Rules of Thumb Your Boss Expects You to Know
A landing page is a webpage that encourages visitors to your site to download a digital offer (an eBook, tip sheet or white paper) or sign up for a free trial, a webinar or an e-newsletter—all in...
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Multi-National Marketers Take Note: What’s Different About Canadians
Happy Canada Day! July 1st is the day we celebrate the founding of our great country 148 years ago—and friends gather in our backyard for our annual rib-fest. As you read this post, I’m either filling...
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Jab, Jab, Left Hook: Media Interview Preparation Ronda Rousey Style
On receiving the Best Fighter ESPY (note the award was for best fighter, NOT best female fighter) and beating Floyd Mayweather in the process, undefeated UFC champion Ronda Rousey quipped, “I wonder...
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Instagram Success Metrics for Social Influencer Campaigns
I like Instagram. The learning curve is a gentle incline for those of us over 40 and the younger set, including my 11-year old niece and her friends, are up-to-speed in a matter of minutes. Even if you...
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3 Top Tips to Boost Your LinkedIn Profile Visibility
Did you know LinkedIn has its own proprietary search algorithm? The details are top secret, but according to Yumi Wilson, manager of corporate communications at LinkedIn, there are several ways to use...
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Social Media Tip: How to Export Your LinkedIn Contacts
We all have a finite number of keystrokes remaining in our hands until we die. According to some calculations, I’m good for another 184 million (assuming I type until I’m 90). If someone asks you for...
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Ask Your PR Agency for a Story, Not a Press Release
Public relations, or more precisely media relations, can be a tricky business. The art of getting earned media coverage for a product, service or business is not as easy as it sounds. And while the...
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Why Your Writing Sucks: Business Writing Skills for the Digital Age [Book...
When it comes to writing, lawyers are notoriously loquacious. Just ask Kate Erickson, a former lawyer turned human resources professional. “Lawyers are the first to admit their writing is...
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How (and Why) to Use the Silent Treatment in Facebook Video Ads
Last month, Facebook announced a new feature—automated video captions. The company’s employees have been hard at work transcribing 50,000 video ads to train the new captioning tool to be as accurate as...
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Managing a Cyber Attack: How to Communicate to Customers
Cyber attacks are de rigueur these days. Respondents to a recent survey of IT professionals reported an average of 40 attacks per year. The price tag of a security breach is staggering. The same study...
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